Revolutionizing Retailers’ Understanding of In-Store Client Behavior
Venvee's analytics platform is Capex free, AI driven, fully secure, and only requires one camera view to derive invaluable insights.
Giving An Edge to Retail Media Networks (RMNs)
Through new in-store customer intent data, organized into actionable data lakes and real-time analytics for targeted marketing.
Validating the Impact of Marketing and Promotions
Through in-store attribution data and analytics, collected over time and across geographic locations for closed-loop ad spend.
Quantifying the Impacts of Store Design and Interventions
Through real-time, granular, in-store client experience mapping.
How Venvee's Solution Works
Digital Twin Enabled Video Analytics, No Added Hardware
Venvee employs your existing cameras to collect rich, customer intent data. We create a Digital Twin of your physical store, pair it with your cameras, and link it to our computer vision technology. This provides precision and granularity beyond what is possible with cameras alone, and without the need for additional hardware or overlapping views.
Your Video Never Leaves Your Store
You work hard to build and protect your relationships with your customers. Venvee’s discrete technology processes and anonymizes all video feeds on-site, before they are sent as text-only data to the cloud and aggregated for full analytics. This gives you access to full customer behavior data from anywhere, with no video ever leaving your store.
A Whole New Customer Data Set
As a retailer, you currently have very few in-store data points. Venvee unlocks a whole new data set for in-store customer behavior and intent. It allows you to understand the journey of every shopper, linked from entry to exit, with real-time insights on pathing, dwell times, interactions, interests, and more to transform marketing and clientelling.
Enabling True Omnichannel
Venvee’s rich and actionable in-store data is the missing link to unlock a truly seamless omnichannel customer experience. The technology builds a physical-to-digital bridge so you can leverage customers’ real-time interests and interactions for immediately actionable insights and precise and timely advertising and client support.
How Venvee Deploys
1. Your Physical Store
Our first step is understanding your physical store- your security camera hardware, your square footage, and your general product layout.
2. A 3D Digital Twin
Next, we capture a 3D Digital Twin of your physical store. This is a digital representation of your unique store.
3. Integrate Existing Camera Data
We then install our edge computing device, extracting and sending data from your existing cameras to our secure cloud. This method ensures maximum privacy, as no video or PII is collected or transported from your store.
4. Activate Your LIVE 3D Digital Twin
Once your data is flowing, we activate your LIVE 3D Digital Twin, enabling real-time insights on full-store pathing, interactions, traffic counts, and much more.
5. Populate Your Dashboard
Finally, we feed your customer experience tracks (CXTs) into your personalized dashboard, driven by AI analytics.
Retail Media Networks
Retail Media Networks (or RMNs) have taken the industry by storm. RMNs have marked the start of an omnichannel bridge that unifies physical and digital commerce like never before, by mobilizing first-party data collected via e-commerce sales and point-of-sale outcomes.
The largest retailers in the space (many Fortune 50 companies!) have moved into this market, and as more attention is driven to this new high-margin revenue stream, ad spend and competition have increased remarkably.
Previously, RMNs only captured their digital market base. Billions of interactions happen in physical stores daily, all of them missed opportunities to target in the market customers. Sure, physical point-of-sale data exists, but it doesn't paint a granular-enough picture.
With Venvee, we can paint the details on that picture for you, and ensure your brand is relevant and differentiable to retail media networks by adding a new dimension to your first party data: in-store intent data.
Like its digital equivalents of user clicks & hovers and visited pages from e-commerce, Venvee brings physical intent data to the forefront, allowing shoppers' interests and interactions in physical settings to be leveraged for precise and timely advertising.
Learn how we can help set your retail media network apart today!
Store Operations
There are no good customer experiences without the operations behind them. By digitally recreating a real-time view of a store's floorplan and extracting anonymized data about customers' journeys, Venvee lays the foundation for quantitative in-store analysis.
Armed with this data, stores can gain insights into traffic counts, dwell/queue times, behavioral tendencies, fixture/zone/product analysis, and more. We sought to empower retailers to make data-driven decisions — and we deliver exactly that.
With near real-time feedback, our analytics can be used by local operators and corporate analysts & executives alike for anything from single-store enhancements to global initiative tracking & performance analysis.
Collect the metrics you need for data-driven decision making with Venvee.
First-Party Data
Physical retail locations are a costly operation, with staffing, real-estate, stocking, and more. It is critical that every ounce of value is captured from these locations, or else you're losing out on lots of revenue.
There are billions of actions, reactions, and interactions daily with your products, by in-market customers in stores nationwide. As a retailer, you know that your stores have always been an opportune place to gather greater and deeper intel on how to capture them.
And with novel AI, we can finally enable that delightful data source for every customer-product interaction. We provide so that you can mobilize it through RMNs, operations, marketing, and more.
You pay for the store — the data is already there. It's time to capitalize.
Contact us to learn more about how Venvee can enable this invaluable first-party data stream for you.